Better Software Strategies
for Better Software Businesses
3348 SW Chintimini Avenue
Corvallis, Oregon 97333
Phone: (541) 757-7194
Fax: (541) 757-7193
Better Strategy Means Better Business
EntreDigm Consulting specializes in helping software companies outcompete
in today's dynamic, high-volume markets. Consultations draw
on unique research into the entrepreneurial dynamics of these markets and
the externality-based paradigm of software value that drives them.
EntreDigm provides business and product strategy consulting to principals
of software companies, and hands-on workshops for their product teams to
enhance product strategy and product planning skills. We assist qualified
angel and venture capital investors in evaluating product and business
strategies of software companies seeking investment.
Today's software markets are swift, tough, and devious. Don't
guess around with your company's future. There's a much better way.
Contact EntreDigm Consulting today for a free initial consultation.
EntreDigm consultations are especially recommended if your company is:
Searching for a more competitive multi-release product strategy
Trying to break out of a competitive leap-frog with your competitors
Wanting to launch or repulse a competitive attack
Considering how to value and position your software for the PC market
Concerned about how to compete with Microsoft and dominant software firms
Trying to supercharge or revive a software product
Planning to build a software business out of your existing core competency
Seeking to increase your software business planes attractiveness to potential
Achieve More Effective
Software Product Strategy
The software paradigm is changing. Software as a business is becoming
the primary sustainable software creation mechanism. But this mechanism
is not well understood and has not been well studied. The computer
science literature is relatively useless for understanding how to create
software in an economically sustainable fashion. To do so you have
to look beyond how to get more software out of each engineer.
You have to focus on how to get more customers into your software.
Software is team thought. It is highly reflective of the organization
that makes it. Software companies are made or broken by how they
Great software, like great thought, cannot be manufactured.
The outmoded Software Factory efficiency paradigm didn't help Japan
to dominate global software markets, and it won't help your firm to do
A more successful strategy to fight high costs of software development
is to amortize them across a much broader customer base. This
allows you to offer a lower purchase price, and therefore higher
delivered value. But success of this strategy depends on how well
your organization understands how high-volume markets perceive software
value. The conventional view that software value derives mainly from
internalities, such as features or quality, is dangerously blind to the
critical externalities that affect actual perceived value. These
include the rate of change, the appeal of its direction, and network
As the global computing platforms become unified, affordable, pervasive
and scalable, the potential breadth of software markets is soaring.
The attractive economics of high-volume or "commodity" software is
now a fiercely competitive force affecting all aspects of today's software
Even a high-end niche software product is now vulnerable to damaging competitive
attack by a less-featured commodity competitor that dissipates market demand
and shifts how software is used by that market. If you don't think
your software firm will be affected, think again.
Effective strategic planning requires an understanding of how software
market structure evolves. Economists have shown that generally in
a high-tech market, a small cluster of companies will come to dominate.
These are the ones which aim, or organize them- selves, most effectively
to follow their long-term vision of the technology's evolution.
Market leadership, however, is unstable. A competitor can dethrone
the leaders, regardless of its size, if it aims at a more correct
long-term term vision of the technology's trajectory.
In today's commodity software markets successful products are managed as
an evolving release portfolio that exhibits a compelling theme and trajectory
to recruit and orient customer demand.
PC Software companies, however, show strong first- mover advantages.
With proper strategy, software can shift its trajectory in compelling new
directions that reorient demand away from competitors' trajectories.
The most effective leaders in commodity software markets don't just set
an unmatchable pace of change. They not only try to turn the steering
wheel, they try to turn the road ahead.
If you think this can't happen with your software firm, think again.
Then give EntreDigm Consulting a call for a free initial consultation.
We provide consultation and training services listed below on a fee, performance,
option or retainer basis.
Based on original research of today's
software market tactics, we provide consulting in the following areas:
Business Plan Analysis
Organizational Processes Analysis
Software Product Planning
Strategy-Wise Product Naming
Marketing Plan Analysis
Internet Promotion Planning
Product Support Planning
Venture Capital Due Diligence
Business Plan Assessment
Product Strategy Assessment
Shift Happens! ™ Workshop
About Our Associates
Our consultancy is new. We are looking for
qualified consultants to join as associates. If you have significant
experience in PC software business management or venture capital business
analysis, please contact us at email@example.com.
Founder and President of EntreDigm Consulting
has more than 25 years experience in software development, management and
research. He specializes in product strategies for high-volume markets.
Previously he served Hewlett-Packard for 12 years as an R&D project
manager in the development and support of open systems workstation graphical
user interface software, including the Motif and X Window technologies
which became Unix industry standards. His research in the mid-1990s into
software product success strategies led him to leave Hewlett-Packard and
launch EntreDigm Consulting to help software companies succeed. He
has published in IEEE Software and the HP Journal, and has delivered talks
on user interface tools and productivity at professional conferences. He
has substantial graduate education in Computer Science from Oregon State
University, an MS degree in Anthropology from the University of Texas,
and a BA in Mathematics from Florida State University. He lives in Corvallis,
Oregon with his wife and two children, ages 8 and 3.